The company I've chosen to analyse is Coca-Cola. Coca-Cola is a company that started in 1886 in Atlanta, Georgia and makes cola-flavored soda. During World War Two, they got a contract from the U.S. government to supply soda to the troops. They found that it would be cheaper to create bottling factories all over the world and just ship the syrup to make it with to the factories. This is what caused the company to grow to an international conglomerate.
I chose to analyse Coca-Cola because they have a great history of creating very iconic, effective advertisements. All of their ads seem to focus on the pathos element of rhetoric. Their ads are always up-beat, and make it seem like drinking coke will make people happy. One of the advertisements that I plan to analyse is an online banner style ad. The ad has a red background and says "Good things come in fours" in white lettering. To the left of this are four bottles of different types of Coca-Cola available. In the bottom right is their new logo that states "Choose happiness" next to it. This is a very obvious use of the pathos element.
An outside source I will be using is an online article by Marketing Week specifically about this new advertisement. I will be utilizing this advertisement, and one of the iconic polar bear commercials shown at the Super Bowl, as visual aids in my speech to help show the Pathos element of their advertisements.
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