Speech Outline

Introduction

1. Greeting: For my analysis I chose a local called Coca-Cola. Coke is a cola-flavored soda-making company was founded in 1886 in Atlanta, Georgia.
2. Thesis Statement: By making it seem like drinking Coke signifies happiness, Coca-Cola heavily relies on the use of the pathos element of rhetoric. 
3. Overview: I am going to describe the company briefly, introduce my chosen advertisements, the banner advertisement and the polar bears video advertisement, and state my thesis last, at the end of the introduction.

Body of Presentation

1. Transition: All of their ads seem to focus on the pathos element of rhetoric. Their ads are always up-beat, and make it seem like drinking coke will make people happy.
2. Banner Advertisement: One of the advertisements that I plan to analyse is an online banner style ad. The ad has a red background and says "Good things come in fours" in white lettering. To the left of this are four bottles of different types of Coca-Cola available. In the bottom right is their new logo that states "Choose happiness" next to it. This is a very obvious use of the pathos element.
3. Video Advertisement: (Show video) As you can see, the main polar bear is clearly disgruntled by the football game he is watching. He glances outside and sees other polar bears drinking Coca-Cola and enjoying themselves, and gets a bottle tossed to him. He tips it around repeatedly and runs into all the other bears. After this whole ordeal he catches the bottle and looks around and back at his friend, and he is finally happy. A bottle and the phrase "open happiness" are superimposed on the screen, furthering the obvious use of the pathos element.
4. Outside Source: I will be using an online article by Marketing Week written about the banner advertisement. It discusses the advertisement and the new direction it takes the company's advertising strategy. 

Conclusion:

1. Both the banner advertisement, and the video advertisement, rely heavily on the pathos element of rhetoric.
2. By making it seem like drinking Coke signifies happiness, Coca-Cola heavily relies on the use of the pathos element of rhetoric.
3. Thank you for your time and now I will let you decide if drinking Coca-Cola really makes you happier. (Hand out bottles of Coca-Cola)