Major Speech #1 Assignment

I chose to analyse a print advertisement by Coca-Cola. The advertisement says in a clear white font over a red backdrop "Good things come in fours." To the left of this are four bottles of Coca-Cola, one original Coca-Cola, one Coca-Cola Life, their new lower calorie soda, one Coca-Cola Zero, and one Diet Coke. These bottles are shown with a little condensation on them to seem refreshing and cold. The bottles' contents are shown sloshing to to the left of right to make it seem like they were just set down hard. There is also Coca-Cola's new "choose happiness" logo in the bottom right of the advertisement. This advertisement is a departure from Coca-Cola's advertisements of last year showing individualization. Now they only have four options to choose from, but they still believe there is a type of Coca-Cola for every consumer in the market.