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Interview Questions

Topic: Do study habits from high school transfer to college and if so do they have an impact on grades in college?

Q: How many hours a week did you study in high school?
Q: In high school, did you usually study well in advance of exams or cram the night before?
Q: How many hours a week do you study in college?
Q: In college, do you usually study well in advance of exams or cram the night before?
Q: What was your high school GPA?
Q: What do you think your college GPA will be this semester?

Freakonomics and Economists Sell Bagels

When analyzing these two writings I noticed there are many similarities, and many differences between the two pieces. Both analyze similar ideas and have similar content, but the way they go about presenting this is very different. "Freakonomics" seems to be a narration, where as "Economists Sell Bagels" is structured in more of a reporting format. These pieces are both very similar, and very different.

Research Questions

Question 1: Do study habits from high school transfer over to college?

Research: I will poll 20-30 first-year students at the university and ask them how many hours a week they studied in high school, what materials they used, if they studied well in advance of exams or crammed the night before, etc., and if they still had these habits in college.

Question 2: Does working out regularly help grades in college?

Research: I will ask 20-30 students at the university how regularly they work out, how long they work out, if they do cardio or weight lifting and, anonymously, their GPA's.

Speech Outline

Introduction

1. Greeting: For my analysis I chose a local called Coca-Cola. Coke is a cola-flavored soda-making company was founded in 1886 in Atlanta, Georgia.
2. Thesis Statement: By making it seem like drinking Coke signifies happiness, Coca-Cola heavily relies on the use of the pathos element of rhetoric. 
3. Overview: I am going to describe the company briefly, introduce my chosen advertisements, the banner advertisement and the polar bears video advertisement, and state my thesis last, at the end of the introduction.

Body of Presentation

1. Transition: All of their ads seem to focus on the pathos element of rhetoric. Their ads are always up-beat, and make it seem like drinking coke will make people happy.
2. Banner Advertisement: One of the advertisements that I plan to analyse is an online banner style ad. The ad has a red background and says "Good things come in fours" in white lettering. To the left of this are four bottles of different types of Coca-Cola available. In the bottom right is their new logo that states "Choose happiness" next to it. This is a very obvious use of the pathos element.
3. Video Advertisement: (Show video) As you can see, the main polar bear is clearly disgruntled by the football game he is watching. He glances outside and sees other polar bears drinking Coca-Cola and enjoying themselves, and gets a bottle tossed to him. He tips it around repeatedly and runs into all the other bears. After this whole ordeal he catches the bottle and looks around and back at his friend, and he is finally happy. A bottle and the phrase "open happiness" are superimposed on the screen, furthering the obvious use of the pathos element.
4. Outside Source: I will be using an online article by Marketing Week written about the banner advertisement. It discusses the advertisement and the new direction it takes the company's advertising strategy. 

Conclusion:

1. Both the banner advertisement, and the video advertisement, rely heavily on the pathos element of rhetoric.
2. By making it seem like drinking Coke signifies happiness, Coca-Cola heavily relies on the use of the pathos element of rhetoric.
3. Thank you for your time and now I will let you decide if drinking Coca-Cola really makes you happier. (Hand out bottles of Coca-Cola)